Blog - Company News

Cresta Launches Automated AI Agent Testing: Confidence in Every Conversation

Confidence, automated. Cresta’s AI-powered testing suite makes every AI Agent release more reliable, efficient, and customer-ready.

How We Created Our First Fully AI-Generated Ad for $855.07: The Steps, the Tools, and a Prompt

Every word, image, and voice in our latest brand video was created using AI. Get an inside look at the tools, prompts, and thinking that powered it.

Email Is In the Loop: Cresta Expands Agent Assist and Conversation Intelligence Across Every Major Channel

Beyond Multi-Channel: A Guide to Deploying Omnichannel AI Agents for Scalable, Seamless CX

Learn how to deliver seamless, scalable CX with omnichannel AI agents that connect every conversation, channel, and customer touchpoint. Discover why siloed chatbots aren’t enough, and what it takes to get it right.

Leadership Spotlight: Meet Mark Meghezzi, Cresta’s New Head of EMEA

Sit down with Mark to learn more about his background, what excites him about the opportunity at Cresta, and how he sees AI transforming customer experience across EMEA.

The Turning of the Tide

Cresta marks new milestones in Q2 of FY26 with record results.

From Automation to Abundance: Cresta’s Vision for the Future of CX

RAISE Paris 2025 was abuzz with ideas on the future of AI, and both our CEO Ping Wu and CMO Russell Banzon were in the mix to share their perspectives on stage.

Wave of Change: Introducing Cresta’s New Brand

The world of enterprise AI is changing fast. We’ve evolved our technology in step with those shifts, supporting customers as they make the move from assistive to autonomous systems – and our brand needed to evolve too.

Introducing WAVE: Cresta’s Flagship Conference for the Future of AI-Driven CX

Introducing Cresta's inaugural flagship event, WAVE, where we're bringing the brightest minds in AI and customer experience together to learn, grow, and innovate.

Cresta’s AI Agent is Omnichannel: Seamless Conversations, Anytime, Anywhere

Cresta AI Agent introduces omnichannel capabilities across voice and digital, enabling unmatched continuity and customer experience.

Cresta Named a Leader and “…a Force To Be Reckoned With” in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025

We are thrilled to announce that Cresta has been named a Leader in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025. The report evaluated “the 10 providers that matter most and how they stack up” across 29 different criteria.

Optimum Partners with Cresta to Drive AI-Powered Sales Conversions and Revenue Growth

Learn why Optimum chose Cresta to drive their AI-powered sales, transforming their business and the customer experience.

Introducing Conversation Intelligence for AI Agents

Cresta launches Conversation Intelligence for AI Agent, allowing businesses to manage, understand, and continuously optimize AI Agents alongside human agents—on the same criteria, with the same AI-driven insight tools.

We’re Going Global! Cresta Expands to APAC and EMEA

Learn about how Cresta is expanding globally into APAC and EMEA, with an office in Melbourne and another coming soon in London.

Cresta Crew: Stacy Osorio, Director of Customer Success

Meet Stacy Osorio, Director of Customer Success at Cresta, and passionate about helping our customers with their AI journey