TransformAutomateAnalyzeAugmentTransform the customerexperience across every conversation

Automate more customer interactions without compromising service quality, assist teams in real time to improve upsell execution and driver satisfaction, and uncover insights that strengthen sales and service performance. All with a unified AI platform, built for enterprise scale.

Automate customer conversations at every turn

Cresta AI Agent supports vehicle buyers and owners with fast, personalized assistance—from financing and warranties to scheduling and roadside help. It reduces friction, improves brand loyalty, and ensures every interaction reflects the quality your customers expect.

  • Engage customers 24/7 with helpful, brand-aligned conversations
  • Automate frequent requests like warranty checks, financing support, and appointment scheduling
  • Protect customer data with secure, enterprise-grade guardrails

Shift agent performance into high gear

Cresta Agent Assist helps automotive teams respond faster and more accurately across lead, service, and post-sale interactions. It provides real-time guidance and automation that shortens ramp time and elevates the customer experience.

  • Surface instant answers for quotes, repairs, financing, and service plans
  • Reinforce behaviors that improve conversion and cross-sell
  • Reduce AHT with AI note-taking and summaries

Discover insights to improve every stop in the driver journey

Cresta Conversation Intelligence analyzes conversations across financing, roadside, and warranty interactions. It uncovers patterns that impact satisfaction and sales performance—then drives coaching and quality programs that help teams scale what works.

  • Identify behaviors that influence satisfaction, conversion, and follow-through
  • Evaluate every conversation for quality, consistency, and compliance
  • Coach teams on actions that improve service delivery and sales performance

What our customers are saying

“There has been about a 10% improvement in response time, conversion to sales and reduced session time. And the system keeps learning and getting better.”

Jim Lyski
Chief Innovation & Strategy Officer, CarMax

Transform your buyer experience

See the unified platform for human and AI agents in action with a personalized demo.