For years, websites have been digital brochures: static pages full of content meant to explain, persuade, and convert.
But in a world where AI can understand, converse, and act, why should visitors still have to click and search to find what they need?
Enter Signal, Cresta’s new AI Agent who lives on our website: a concierge built to do more than chat.
Signal represents a new era of digital engagement: an intelligent, omnichannel assistant that understands your intent, answers with precision, and connects you seamlessly to the next step.
From Browsing to Conversing
Signal transforms the traditional website experience into a live conversation. Visitors can ask Signal about Cresta’s products, solutions, customer stories, and more, and receive sourced, reliable answers drawn directly from Cresta’s own materials.
Instead of reading through multiple pages, you can simply ask:
“How does Cresta help improve agent productivity?”
“Do you have any case studies in financial services?”
“How does AI Analyst work?”
Signal will not only promptly deliver an answer, it will also cite where that answer comes from, giving you confidence in both accuracy and transparency.
Visitors can also provide feedback to Signal, which will help to inform and improve future performance.
One Agent, Omnichannel
A conversation with Signal doesn’t have to stay in chat; Signal is designed to move seamlessly between chat and voice, delivering a truly omnichannel experience.
You might start by typing a question, then choose to continue the discussion by speaking–all with the same AI Agent, context intact.
That fluidity is powered by Cresta’s deep expertise in AI for the contact center, where every single turn, pause, and interruption matters. Signal’s voice experience includes advanced turn detection and interruption handling, so conversations feel natural and effortless.
Connected, Contextual, and Capable
Signal doesn’t just talk and chat — it acts.
It’s connected to Cresta’s internal systems, including marketing automation and CRM tools, allowing it to book demos or a conversation with a member of our sales team.
That means when a visitor says, “I’d like to see a demo of Cresta Agent Assist”, Signal can make it happen — not by handing off to a human immediately, but by taking meaningful steps to move the conversation forward.
Behind the scenes, Signal reflects Cresta’s broader vision for enterprise AI agents that don’t just understand, but also operationalize that understanding.
Whether that’s scheduling a meeting, sharing a relevant case study, or offering comparisons against competitors, Signal is built to turn curiosity into connection.
Giving Voice to Our Front Line
Every great AI Agent has a voice — and Signal’s voice comes from one of ours. The natural, engaging voice you’ll hear when you speak with Signal is based on Claire, one of Cresta’s rockstar Sales Development Representatives.
SDRs are often the first voice a prospect hears from a company:the ones who set the tone, build rapport, and turn curiosity into conversation. In many ways, that’s exactly what Signal does, too.
By giving Signal a voice modeled after Claire’s, we’re bridging human expertise and AI fluency. We’ve professionally cloned and tuned her voice, creating a custom sound that feels warm, confident, and unmistakably human.
Claire’s voice gives Signal a personality that mirrors the energy and professionalism our SDRs bring to every customer interaction, while showing how AI can amplify those qualities at scale.
A Living Example of Cresta’s Philosophy
Everything about Signal – from its contextual understanding to its seamless channel switching – reflects the same capabilities Cresta brings to enterprise contact centers around the world.
If Cresta’s core mission is to help every conversation reach its full potential, Signal shows what happens when that mission extends to our own digital front door. It’s the embodiment of what we mean when we talk about AI that amplifies human potential – not by replacing people, but by enabling smarter, more meaningful interactions.
Ultimately, Signal represents a shift from passive content to active engagement. It invites you into conversation, adapts to how you want to communicate, and helps you get where you need to go, whether that’s understanding how Cresta’s products work or connecting with our sales team.
It’s not just another chatbot. It’s a signal — of what’s possible when enterprise AI meets great design, empathy, and intentionality.
The best way to understand what makes Signal special is to experience it – go ahead and strike up a chat with Signal in the bottom right corner, and see where the conversation takes you.
