Cresta named a Leader in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025
Cresta has been named a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report, which evaluates 10 vendors across 31 criteria. Download your complimentary copy of the report today.
State of the Agent Report 2024: GenAI's Rise in the Contact Center
In this report, we share a deep dive into research on how contact center agents genuinely feel about the use of generative AI in their day-to-day lives. You’ll learn why agents are more accepting of AI than it may seem, and which applications are most impactful.
Market Study: State of Generative AI
This report explores how generative AI goes far beyond simply automating the contact center, and instead elevates the full operational scope of the contact center. You’ll learn where generative AI can have the most impact, and how to nimbly navigate these changes to your organization.
The Aragon Research Globe for Enterprise Coaching, 2024
The enterprise coaching market has quietly emerged as the need to automate the process of live and post interaction coaching is now apparent. Enterprise Coaching the most popular in Sales and Contact Centers but it is not limited to those roles. In Aragon's first Enterprise Coaching Globe, they evaluate 15 providers.
The US Customer Experience Decision-Makers' Guide
The "US Customer Experience Decision-Makers' Guide (2023-24 – 6th edition)," a pivotal annual report dissecting the CX strategy, performance, operations, and technology landscape of organizations in the United States. This report is the result of extensive research, where 187 senior CX and customer contact professionals participated in a detailed structured questionnaire between June and August 2023. Their responses form the backbone of this authoritative study, providing valuable insights into the industry's pulse.
The Inner Circle Guide to Next-Generation Customer Contact
“The Inner Circle Guide to Next-Generation Customer Contact” is a contact center and CX research report based on surveys with over 400 UK & US organizations and 1,000 customers from each country. Download the report to learn more.
Sales Effectiveness in Revenue-Generating Contact Centers
Cresta surveyed 300 sales and service-to-sales leaders to understand how they are navigating industry-wide changes, adopting new best practices, and preparing for the future.
The Aragon Research Globe™ for Conversational AI in the Intelligent Contact Center (ICC), 2022
This report covers 14 major providers in this market and reports specifically on their conversational AI offerings as well as some overall trends Aragon sees in 2023 and beyond.
Smart Contact Centers
Which contact center needs are most urgent? Which solutions should you prioritize? How will technology impact the role of agents? This market study has the answers!
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