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News

July 30, 2025
Retail

To win back customers, big brands must act like the 'shop around the corner'

Press Ganey Forsta's Rebecca J. Becker discusses using data to replicate the personalized service of small shops.

by 
Cresta Team
August 11, 2025
CS/CX

IBM’s Global AI Partner on Fixing CX Bots: The ‘Human Touch’ Is Just Good Data

by 
Cresta Team
August 5, 2025
CS/CX

Your customers are looking for help on Google, not your website: Gartner Report

by 
Cresta Team
August 4, 2025
Retail

Retailers lose out as credit card denials drive customers away: report

by 
Cresta Team
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June 9, 2025
Travel and Hospitality

Data and instant gratification through great CX—not points—are redefining hotel loyalty

by 
Cresta Team

Ellis Connolly of Laasie on instant gratification and rewards to enhance hospitality engagement and drive revenue.

All Topics
June 3, 2025
Latest

While AI erodes the traditional support role, the pillars of great CS are only getting stronger

by 
Cresta Team

Kenji Hayward of Front discusses the importance of a solid support foundation before integrating AI in CS.

All Topics
June 2, 2025
CS/CX

Hubspot's Global Dir. of Customer Success on how AI will make CSMs more valuable strategic advisors to customers

by 
Cresta Team

Daphne Costa Lopes of HubSpot discusses AI's emerging role as a 'co-pilot' for CSMs, unlocking ROI through efficiency and effectiveness.

All Topics
May 28, 2025
Latest

Tariff tightrope keeps tech on edge and consumer outcomes unclear

by 
Cresta Team

Ashank Dubey, Sr. Advisor of Product Marketing at Dell Technologies on U.S. tech tariffs and market volatility.

All Topics
May 22, 2025
Finance

AI is transforming finance, freeing teams in every department for higher-impact work

by 
Cresta Team

Brex's Head of Business Systems, Kaushik Patel, envisions AI reshaping payments and expense management, moving away from traditional banking methods.

All Topics
May 22, 2025
CS/CX

Speedy bots make for skeptical customers, but the best CX teams lead with trust and authenticity

by 
Cresta Team

Strategic advisor Kim Ramsey highlights the risk of losing credibility if customers perceive AI tools as inauthentic or ineffective.

All Topics
May 21, 2025
AI

As AI hype wanes, substance beats showmanship as experts demand measurable impact

by 
Cresta Team

Mike Haylon, GM of Asana's AI Studio, discusses practical AI deployment over hype, focusing on real-world value and ROI.

All Topics
May 20, 2025
Travel and Hospitality

Airbnb leans into 'AI-driven travel' trend, challenging hotels with new services and experiences

by 
Cresta Team

Airbnb is transforming into a full-service travel concierge, launching AI-personalized “Services” and curated “Experiences” in hundreds of cities.

All Topics
May 13, 2025
CS/CX

'AI for the sake of AI' won't solve CS challenges in healthcare, but clear objectives and full buy-in will

by 
Cresta Team

Deepali Joshi of Omada Health discusses the power of problem-first approaches to AI in healthcare, prioritizing strategic objectives over trends.

All Topics

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