Process Optimization in AI-Powered Contact Centers: What It Takes to Win
Welcome to the AI Maturity Blueprint webinar series, where expert speakers explore the four essential pillars of AI adoption in contact centers: People, Process, Technology, and ELT Buy-In. In this series, you’ll learn how to build a next-generation contact center where AI and human agents seamlessly collaborate to deliver exceptional results.
Episode #2 focuses on Process Optimization—the key to unlocking AI’s full potential in your contact center.
Even the most advanced AI tools can’t work magic if they’re trapped inside broken processes. Inefficient workflows slow down agents, create friction, and leave AI’s capabilities underutilized. In this session, we’ll show you how to streamline operations so that AI enhances—not hinders—agent performance.
Join Cresta’s James Russell, Head of Customer Transformation, and Brittany Bell, Manager of Customer Success, as they dive into:
- The most common workflow pitfalls that block AI from driving real impact
- Why process optimization is critical for AI-driven contact centers
- A proven framework for mapping, refining, and automating processes for AI success
If you’re looking to cut handle times, boost agent efficiency, and create a seamless AI-human partnership, this is the session you won’t want to miss.
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Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.
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Automated AI Agent Testing: Safeguarding Customer Experience at Scale
Join Cresta for an inside look at the strategic advantages of Automated AI Agent Testing, giving leaders confidence to scale while reducing risk.
What happens when you stop talking about AI—and start building with it?
This brand film was created entirely using generative AI: script, visuals, voiceover, all of it. It’s not just about agentic AI in the contact center...it’s a showcase of what happens when humans and AI truly collaborate. Made by AI. Directed by Cresta.