A View From AI’s Cutting Edge

This session will feature Sharad Sachdev, Global Lead for Gen AI-Powered Customer Experience at Accenture, in conversation with Cresta CEO, Ping Wu, on how to implement generative AI successfully in the enterprise. The session will uncover tangible lessons from one of the world’s leading consulting firms and systems integrators on where to start, how to manage the transformation, and how to capture the full value of AI in the customer experience.

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WAVE 2025 Opening Keynote: AI and the Future of the Customer Experience

Changing technology and customer needs are reshaping the contact center more rapidly than ever before, and businesses that don’t ride the wave risk being flattened by it. In the opening keynote, Ping Wu, CEO of Cresta, will share what the coming years will look like as the customer experience fundamentally transforms. Join us for a look into the future as we unveil new advancements from Cresta to power your success now and for years to come.

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A Rising Tide: How Businesses Can Thrive Amid Rapid Tech Advancement

John Donovan sits at the intersection of business and emerging technology. He is the former CEO of AT&T Communications, a prolific technology investor, the lead independent director of Palo Alto Networks, and a director of Lockheed Martin. Join John and Alex Cramer, Chief Revenue Officer of Cresta, for a conversation about how businesses can lead the way in leveraging new technologies, as well as the risks that come with being left behind.

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WAVE 2025 Closing Keynote with Special Guest Molly Bloom

Molly Bloom, famed for running an exclusive high-stakes poker game, shares her powerful story of grit, resilience, and reinvention—an inspiring journey from setback to success.

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