What happens when you stop talking about AI—and start building with it?
This brand film was created entirely using generative AI: script, visuals, voiceover, all of it. It’s not just about agentic AI in the contact center...it’s a showcase of what happens when humans and AI truly collaborate. Made by AI. Directed by Cresta.
Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.
Cresta WAVE 2025 Highlights
Relive the best moments from Cresta WAVE 2025, where visionaries, innovators, and CX leaders came together to shape the future of AI and customer experience.
Cresta Real-Time Translation
Enable agents and customers to communicate effortlessly across languages. Embedded directly into Agent Assist, it automatically detects and translates speech in real time, helping enterprises reduce friction and deliver seamless multilingual experiences.
Introducing Automation Discovery: Build the Blueprint for CX Automation
Cresta Automation Discovery pinpoints which contact center conversations are ready for automation. It combines data on flow complexity, conversation volume, and resolution rates to generate a single readiness score—so you can prioritize, prove value, and start fast.
Introducing the Agent Operations Center
Automation is scaling fast and supervisors need a new way to guide both human and AI agents with confidence. Cresta’s Agent Operations Center brings every live conversation into one unified command center, giving teams the real-time visibility, context, and support tools they need to manage a hybrid workforce effectively.
Propel Holdings transforms customer experience with Cresta’s AI platform
As this fast-growing fintech scales, Propel turned to Cresta to handle rising service volume, improve efficiency, and keep people at the center of every interaction.
AI Coaching Demo
Cresta Agent Assist gives every agent their own personal AI-powered coach on every phone and chat conversation. That helps agents improve soft skills and follow proven best practices.
Smart Compose and Suggestions for Chat Demo
Eliminate repetitive tasks with polished, AI-generated responses that are based on the most common replies from your top agents. With a press of a button, quickly auto-complete sentences, saving agents up to 5 hours per week.
Auto Note Taking & Summarization Demo
Contact Center Agents spend a whopping one-third of call time on post-call activities, from writing notes and summaries to copy-and-pasting them into different applications. Meet Auto Summarization & Note Taking, and say goodbye to tedious tasks and After Call Work that are slowing down your agents.
Knowledge Assist Demo
Simplify knowledge management. Cresta Knowledge Assist unifies siloed knowledge bases into one powerful real-time experience. Our AI offers the right information at the right time, so contact center agents get the information they need to resolve customer issues fast.
Cresta Agent Assist Overview
Cresta’s Real-Time Intelligence amplifies the best practices of top performers across your contact center team, guiding agents through customer conversations with AI-powered coaching and key automations like Auto Summarization, Knowledge Assist, and more.
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