What happens when you stop talking about AI—and start building with it?
This brand film was created entirely using generative AI: script, visuals, voiceover, all of it. It’s not just about agentic AI in the contact center...it’s a showcase of what happens when humans and AI truly collaborate. Made by AI. Directed by Cresta.
Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.
Cresta WAVE 2025 Highlights
Relive the best moments from Cresta WAVE 2025, where visionaries, innovators, and CX leaders came together to shape the future of AI and customer experience.
Cresta Real-Time Translation
Enable agents and customers to communicate effortlessly across languages. Embedded directly into Agent Assist, it automatically detects and translates speech in real time, helping enterprises reduce friction and deliver seamless multilingual experiences.
Introducing Automation Discovery: Build the Blueprint for CX Automation
Cresta Automation Discovery pinpoints which contact center conversations are ready for automation. It combines data on flow complexity, conversation volume, and resolution rates to generate a single readiness score—so you can prioritize, prove value, and start fast.
Introducing the Agent Operations Center
Automation is scaling fast and supervisors need a new way to guide both human and AI agents with confidence. Cresta’s Agent Operations Center brings every live conversation into one unified command center, giving teams the real-time visibility, context, and support tools they need to manage a hybrid workforce effectively.
Propel Holdings transforms customer experience with Cresta’s AI platform
As this fast-growing fintech scales, Propel turned to Cresta to handle rising service volume, improve efficiency, and keep people at the center of every interaction.
AI Workflows for Travel
See how Cresta customers use AI-driven workflows to help agents address an immediate concern, anticipate a customer's needs and proactively elevate a customer's experience when a flight is delayed.
AI Workflows for Debt Collections
See how an AI-driven workflow surfaces a real-time behavioral checklist for an agent, highlighting key behaviors proven to increase collections, such as payment negotiation.
Introducing Cresta’s Omnichannel AI Agent
Today’s customers move across channels and your AI Agent should too. Cresta’s Omnichannel AI Agent delivers seamless, personalized support across voice and digital channels, switching channels when it helps and preserving context throughout to guide every interaction to resolution. Powered by GenAI, it’s fast, connected, and built for real CX journeys.
Why Mutual of Omaha Describes Cresta's AI Implementation as “Easily the Best”
“Challenges mean nothing to them”. Hear from Laif Wheeler, Mutual of Omaha’s Vice President of Customer Acquisition, on why implementing Cresta’s end-to-end AI platform was made seamless and easy, thanks to Cresta’s strategic partnership.
AI Workflows for Telecommunications - Mobile Plan Upsell
See how Cresta customers use AI-driven workflows to improve compliance and stay on-message when an upsell opportunity is identified by proactively prompting the agent and using customer-tailored, behavior-driven guidance.
AI Workflows for Retail - Counterfeit Returns
See how Cresta customers use AI-driven workflows to help agents recognize fraud and reduce risk when customers make return attempts, triggering automated alerts and guiding agents through the right screening process in real-time.
Cresta AI Agent Demo
Today’s AI Agents must handle high-stakes, multi-step conversations with the speed, accuracy, and empathy customers expect. They need to update sensitive account information, personalize experiences, escalate when needed, and stay on-brand throughout. Cresta makes this possible—resolving complex issues quickly, securely, and with care.
AI Workflows for Financial Services - Identity Theft
See how Cresta customers use AI-driven workflows to improve compliance and reduce risk when customers report fraud or identity theft, triggering automated escalations and guiding agents through the right process in real-time.
Introducing Conversation Intelligence for AI Agents
Modern, LLM-powered AI Agents behave just like human agents. That means they need quality assurance, just like human agents do. Their conversations contain invaluable insights into the voice of the customer (VoC)—just like human agents. Cresta gives you powerful insights and assured quality, in one unified platform.
No posts match your search
Try changing your search terms.