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News

July 30, 2025
Retail

To win back customers, big brands must act like the 'shop around the corner'

Press Ganey Forsta's Rebecca J. Becker discusses using data to replicate the personalized service of small shops.

by 
Cresta Team
August 11, 2025
CS/CX

IBM’s Global AI Partner on Fixing CX Bots: The ‘Human Touch’ Is Just Good Data

by 
Cresta Team
August 5, 2025
CS/CX

Your customers are looking for help on Google, not your website: Gartner Report

by 
Cresta Team
August 4, 2025
Retail

Retailers lose out as credit card denials drive customers away: report

by 
Cresta Team
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April 7, 2025
Automotive

Car buyers rush to lock in pre-tariff deals, with used market set to surge

by 
Cresta Team

Anderson Economic Group says tariffs may add $2,500 to $12,000 to vehicle costs, impacting both consumers and the supply chain.

All Topics
April 7, 2025
Retail

How Amazon’s data moat is shaping the future of online shopping and search

by 
Cresta Team

Ben Watson of 9Bar Commerce Consultancy: Amazon now redirects search results to external websites, aiming to diversify search experiences and gather new data.

All Topics
April 7, 2025
AI

Open Deep Search challenges AI giants with open-source innovation

by 
Cresta Team

Sentient Foundation releases Open Deep Search (ODS), an open-source AI framework rivaling proprietary solutions like Perplexity and ChatGPT Search.

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April 7, 2025
AI

Flush with cash, OpenAI plans open-source release to court cost-conscious devs

by 
Cresta Team

OpenAI plans to release a new open-source large language model, its first since GPT-2.

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CS/CX

Moving beyond the ‘fix-it squad’ and leveraging customer service to uncover upstream flaws

by 
Cresta Team

Michelle Norcross, a CS executive at Fifth Third Bank and ex-Avon and Luxottica, discusses the importance of engaging with customers to reinforce brand trust.

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CS/CX

Service stays human at Lowe’s, as AI helps associates deliver faster, sharper CX

by 
Cresta Team

Lowe’s VP of Digital Customer Experience Gaurav Dixit on leveraging AI to elevate human expertise and personalized customer service in home improvement

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CS/CX

How ‘digital exhaust’ is choking CX, and AI won’t move the needle until the friction is cleared

by 
Cresta Team

GTM and CX expert Kennedy Pereira discusses the importance of data quality in AI integration.

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Travel and Hospitality

How data-driven CX is eclipsing old school points programs to redefine hotel loyalty

by 
Cresta Team

Ellis Connolly of Laasie on instant gratification and rewards to enhance hospitality engagement and drive revenue.

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CS/CX

When things go wrong, strategic CS turns crisis into trust and stops churn before it starts

by 
Cresta Team

DeepHow’s Chief Customer Officer De’Edra Williams on the importance of honesty and alternative solutions for CS teams.

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