Closing The Sales Performance Gap

Improve sales performance by driving these 4 behaviors with your sales reps.
What drives exceptional sales performance?...Past employment? Domain expertise? How you brew your coffee in the morning? To understand the science of selling, we used Cresta to analyze over 340,000 sales conversations to identify exactly what makes top sales professionals stand out from their peers.In this report you’ll learn:
- The definition of the sales performance gap.
- The ROI and opportunity of bridging the sales performance gap.
- Four foundational sales behaviors top sellers do consistently.
- Steps sales leaders can take to bridge the gap and improve sales performance.
View more resources

5 Real-Time Agent Augmentation Strategies That Drive Real ROI
Discover how Cresta Agent Assist uses outcome-driven AI, deep conversation context, and integrated data to unlock unique use cases with significant business value.

Introducing Cresta’s Omnichannel AI Agent
Today’s customers move across channels and your AI Agent should too. Cresta’s Omnichannel AI Agent delivers seamless, personalized support across voice and digital channels, switching channels when it helps and preserving context throughout to guide every interaction to resolution. Powered by GenAI, it’s fast, connected, and built for real CX journeys.

Why did Forrester call Cresta "...a force to be reckoned with"?
Cresta was named a Leader in The Forrester Wave: Conversation Intelligence Solutions for Contact Centers, Q2 2025. Discover why Forrester named Cresta a "...force to be reckoned with" in conversation intelligence, and why we received the highest possible scores in 16 crucial criteria.