Closing The Sales Performance Gap
Improve sales performance by driving these 4 behaviors with your sales reps.
What drives exceptional sales performance?...Past employment? Domain expertise? How you brew your coffee in the morning? To understand the science of selling, we used Cresta to analyze over 340,000 sales conversations to identify exactly what makes top sales professionals stand out from their peers.In this report you’ll learn:
- The definition of the sales performance gap.
- The ROI and opportunity of bridging the sales performance gap.
- Four foundational sales behaviors top sellers do consistently.
- Steps sales leaders can take to bridge the gap and improve sales performance.
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Opening Keynote: AI and the Future of the Customer Experience
Changing technology and customer needs are reshaping the contact center more rapidly than ever before, and businesses that don’t ride the wave risk being flattened by it. In the opening keynote, Ping Wu, CEO of Cresta, will share what the coming years will look like as the customer experience fundamentally transforms. Join us for a look into the future as we unveil new advancements from Cresta to power your success now and for years to come.

Turning Enterprise AI into Measurable ROI
MIT reports that 95% of enterprise AI pilots fail. What sets the 5% apart? Join Bob Victor, SVP of Consumer Solutions at Comcast Business, Edmond Mackey, Chief Strategy Officer at Aptive, and Robin Gareiss, CEO of Metrigy Research, for a discussion on how to identify high-value opportunities, build compelling business cases, and deliver ROI from AI transformation initiatives.

AI Agents in Action: Lessons from the Front Lines
AI agents are delivering remarkable customer experiences at a fraction of the cost. But what does it take to deploy them successfully? Which use cases are proving most effective? And how do you manage a hybrid workforce of humans and AI? Get answers straight from the source in this panel featuring Kevin Dillman, Senior Director of Central Reservations at Xanterra Travel Collection and Colin Taylor, Senior Director of Shared Services at Propel Holdings.