A 3-step playbook for driving revenue in the contact center
How to transform your organization with service-to-sales and generative AI
Contact centers serve as the frontline interface between businesses and customers, shaping initial perceptions and driving subsequent interactions. With today’s rapidly evolving business landscape, contact centers play an increasingly pivotal role not only in providing exceptional customer service, but also in driving revenue growth.
In this practical, actionable playbook, we outline the three steps necessary to successfully empowering your organization to implement and drive the service-to-sales motion in the contact center.
Topics include:
- How to approach this transformation and secure buy-in, from leadership to the frontline
- Key considerations for assessing and training your agents
- Best practices for tracking, monitoring, and reporting on data
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How Cresta AI Analyst helps FinServ leaders manage regulatory change
Customer experience in Financial Services is complex, to say the least. Regulations change with the stroke of a pen, and your business needs to stay compliant and keep your customers informed. This video shows how Cresta AI Analyst helps FinServ leaders keep up with this rapidly-shifting landscape.
From Metrics to Meaning: Insights from the 2025 Benchmarking Study
Join us to gain a clear view of where contact center excellence is heading, and how to position your organization at the forefront of this transformation.

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