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Customer Stories
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Unlocking Customer Retention: How Aptive Uses Cresta to Save Customers and Drive Revenue

For Aptive Environmental, a leading pest control service provider, the stakes were high. With tens of thousands of customer interactions happening every month, ensuring consistency and quality was not just a goal but a necessity. When they partnered with Cresta, they didn’t just improve operations—they set a new benchmark for customer retention and efficiency.

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Announcement
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Cresta Raises $125M to Create the Unified Platform for Human and Virtual Agents

Learn about Cresta's $125M Series D round of funding and the opportunity it gives us to double down on the work we’re already doing and rapidly deliver more value to our customers.

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Team Culture
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Cresta Crew: Sai Vivek, Field Chief Technology Officer

Meet Cresta's new Field CTO, Sai Vivek, and learn what drew him to join Cresta from his experience at Google and Verizon.

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Navigating Call Recording in Modern Contact Centers

With an ever-growing push for high-quality customer interactions and insights, recording customer service calls in the contact center has become both a practical necessity and a significant ethical and regulatory consideration. Read this blog to learn key considerations for securing customer consent.

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Agent Empowerment: The Future of Contact Center Performance Management

In this blog, dive into the evolving landscape of contact center performance management and explore why agent empowerment is an increasingly central theme.

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AI Innovation
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Announcing Cresta Voice Virtual Agent: What Sets It Apart & What the Market Is Getting Wrong

Discover how Cresta Voice Virtual Agent is redefining customer experience. Learn how we combine generative AI with human-centric design to handle complex workflows, unlock new revenue, and elevate every interaction.

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Cresta IQ
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Why Customers Are Calling Your Contact Center Pissed Off - and How to Change It

In the latest installment of Cresta IQ, learn the results of analyzing 1 million customer calls and discovering why they call contact centers angry - and what to do about it.

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Customer Experience
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Customer experience optimization: Everything you need to know

In this deep dive, understand how companies can improve their business across every touchpoint through customer experience optimization.

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Elevating contact center performance coaching: The AI-driven path to excellence

Learn about how generative AI is impacting contact center performance coaching, streamlining efficiency and performance.

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Why workforce optimization software is no longer optional

Contact centers need to deliver seamless, personalized, and efficient service. This is where workforce optimization (WFO) software shines, transforming the way contact centers operate and setting the stage for a future where every interaction is not just managed, but optimized.

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Building modern security teams: What makes Cresta different

Hear from Cresta's Head of Security & Compliance on how modern security teams are evolving, and how Cresta's approach is different.

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3 Tips for successful AI transformation

Get three key tips to a successful AI transformation, straight from David Garza, VP of Sales & Sales Operations at Brinks Home after his own successful AI implementation and deployment.

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Cresta Crew: Rachel Bloch, Conversational AI Designer

In this installment of Cresta Crew, we shine a spotlight on Rachel Bloch, Conversational AI Designer at Cresta, and learn what that means, what a day in the life looks like for her, and what trends she foresees for AI in the contact center.

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Customer Experience
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Decoding customer satisfaction: The power of CX analytics

Dig into CX analytics and understand how transforming raw customer data into actionable insights is empowering contact centers to not only meet but exceed customer expectations.

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How to leverage quality management to modernize the contact center

In this blog post, we explore the power of quality management to elevate contact center operations, the essential features to look for in contact center quality management software, and the role of advanced technologies like AI in transforming quality management processes and mindsets.

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