The Sales Performance Gap Report 2.0

In this ebook, we’ve analyzed over 6 million conversations to deliver new insights on the types of outcomes that result from contact center agents adhering to key behaviors - ultimately allowing for the creation of a more concrete, repeatable, and ultimately, predictable playbook.
You’ll also hear success stories from four leading businesses across industries on how they’re leveraging Cresta’s generative AI to drive the sales outcomes that truly impact their business.Topics include:
- Current market trends impacting the evolution of the modern contact center
- A three-step approach to driving dependable sales outcomes with generative AI
- The tech features that actually support contact center agents, augmenting their performance
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5 Real-Time Agent Augmentation Strategies That Drive Real ROI
Discover how Cresta Agent Assist uses outcome-driven AI, deep conversation context, and integrated data to unlock unique use cases with significant business value.

Introducing Cresta’s Omnichannel AI Agent
Today’s customers move across channels and your AI Agent should too. Cresta’s Omnichannel AI Agent delivers seamless, personalized support across voice and digital channels, switching channels when it helps and preserving context throughout to guide every interaction to resolution. Powered by GenAI, it’s fast, connected, and built for real CX journeys.

Why did Forrester call Cresta "...a force to be reckoned with"?
Cresta was named a Leader in The Forrester Wave: Conversation Intelligence Solutions for Contact Centers, Q2 2025. Discover why Forrester named Cresta a "...force to be reckoned with" in conversation intelligence, and why we received the highest possible scores in 16 crucial criteria.